Reef Men's Bom Dia In White M

Delivering the casual style you want from a sneaker, we've turned the dial up on comfort with the Bom Dia. It features a cushy, supportive insole and breathable padded lining that feels right from the first step. With a durable rubber outsole and sustainably sourced leather and suede upper, this is one that looks good, feels good, and does good.

• DURABLE OUTSOLE

• Leather

• Leather

Reef’s 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear. Inspired by the beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef, who has become a global icon of the surfing community. Since then, the vibrant culture, imagery, and beautiful Reef girls of Latin America have been a part of Reef’s DNA.

Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer.

We offer FREE in-store pick ups and shipping on orders over $150 in Canada* & over $200 USD to the US. Not all of our inventory is available at both store locations and may affect shipping or pickup times. 

 

If you have any questions about your online order, shipping options or tracking we kindly ask you do not contact us in-store but rather email us at info@heelboy.com or call (416) 367-4335. Someone will get back to you within 24 hours. 

In-Store Pickups

Canadian Orders

International Orders

Local Delivery 

 

• Regular priced Items can be returned for a refund within 14 days from the date of delivery or in-store pick-up notification.
• Discounted items can be returned for store credit within 30 days from the date of delivery or in-store pick-up notification.
• We apologize, but after 30 days items can no longer be exchanged. 
  READ OUR FULL RETURN POLICY

• A cancellation fee (up to 10%) will be imposed for orders cancelled more than 24 hours after the order is placed if it is still within the designated 7-10 business days for shipping/processing.
• Please email us at info@heelboy.com with any questions