Staying true to its rich heritage and authentic, all-American spirit, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. The brand draws inspiration not only from the rugged workwear of denim pioneers but also from the free spirit and laid-back lifestyle of Southern California. From the secluded outlooks of Big Sur to Venice’s old-school tattoo parlors and Malibu’s beaches, Lucky Brand references music, art, and photography—old and new—to create unique pieces designed to be worn again and again.