ITALIAN SPORT IN STYLE: this has been COLMAR since 1923. Since the 1950s, COLMAR has been outfitting the Italian Olympic Ski Team and shaping the look of skiers as lifestyle fashion—for both performance athletes and lovers of the sport aesthetic. Now in its third generation and still family-owned, COLMAR remains rooted in technical gear, lifestyle garments, and footwear, all crafted with the Italian flair that has earned the brand a place on champion podiums worldwide.