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Local Features: The Fitzroy

local features toronto

The Fitzroy

Have a packed schedule of events but sick of everything you own? Skip the stressful mall, the $500 dress and the overstuffed closet and embrace the rental revolution. Stop buying one-wear dresses and look to Fitzroy as your rotating closet instead.


Fitzroy is a local company that has been in the business for over eight years. For their first five years, they operated as a retail e-commerce platform and roaming Pop-Up shop called Fitzroy Boutique. They evolved into a full-time rental business in October of 2016 because they were troubled by the wasteful nature of the fashion industry and wanted to offer a more sustainable way for their customers to access and re-use high fashion items.

Renting offers women an alternative way to access these one-wear pieces. By sharing and re-using each dress, we consume less and spend less but have access to more variety. It's a win-win for our wallets and the environment, and Fitzroy strongly believes it to be the future direction of the fashion industry.

gala glam bag lady

They buy their dresses wholesale directly from the designer or brand, same as any other store. Their lines primarily come from Australia, the UK, LA and Canada. Fitzroy also has an amazing selection of bags and fascinators for rent to complete the perfect look. Fitzroy gets new dresses in just about every week! Keep an eye on their Instagram where they post the new arrivals first!

How does it work?  Browse all their rentals online. Dresses can be viewed by size or type of occasion! You can also check if a dress is available for the date you need it. Simply click on a dress, select your size, number of days needed and the date from the drop-down calendar.

black tie optional

Second, go in for a fitting. You don't need an appointment, just drop by their downtown Toronto location, at 225 Sterling Road during store hours! Not in Toronto? Fitzroy ships across Canada and can help with any fit questions via phone or email!  Shipped dresses come with a pre-paid Canada Post returns packet which you simply drop in the mail on the last day of your rental term! 

Once you know the style, reserve your dress. Dresses can be reserved in-store, online or by phone up to four months in advance, or as last minute as today! Full payment of the rental fee reserves your dress for you for the date you plan to wear it. Pick up your dress or receive it in the mail or by courier on the first day of your rental term!

fit reserve rent rock

Finally, Rock your dress and graciously accept all the compliments! Tag them in your pics @fitzroyrentals and use the hashtag #fitzroyfoxes.

When you’re done with your frock, drop it off or ship it back, Fitzroy handles the dry cleaning as its included in the rental fee. You may also choose to add Rental Insurance for $5 which covers you for small issues / repairs if needed!

Visit The Fitzroy and get renting!

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