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Dear Shoe Lovers...

Dear Shoe Lovers,

We’ve been getting some questions about what Black Friday deals we will be offering. Things will look a lot different this year. The short answer is that we will not be participating in Black Friday at heel boy. Not only are we a small business that is struggling to survive through a global pandemic, but we also do not think that it is responsible to encourage rampant consumerism or unnecessary visits to stores.

We will continue to offer a safe shopping experience, thoughtful customer service and quality products on Friday, November 27th and every other day that we are open in Kingston.  As per the latest restrictions, our Toronto boutique will remain closed until further notice, but fortunately has re-launched and is available for safe shopping 24/7.

Our shop is small and we have a limited capacity. For the safety of our staff and as a courtesy to your fellow shoppers, we respectfully ask that you be conscientious of the length of your visit and the size of your group. Physical distancing is mandatory.

We understand that shoes have a fit component (and we are here to help with that!) and often need to be tried on.  We go through a rigorous disinfecting process so you can feel confident trying products on in-store. Because of this, we respectfully ask you to shop mindfully; don’t try on shoes ‘just for fun’ or ‘for size’ so that you can send your money to Jeff Bezos instead of keeping it local.

THANK YOU to all of you who have been kind, patient and understanding of our new protocols. Your kindness means the world to us and often is what gets us through the day! We appreciate your support for us and all the amazing small businesses we are fortunate to have in our communities. 


Your HB Team 💘

1 comment


Heel Boy is consistently classy, caring and considerate. Your decision demonstrates respect for the health of others and mindfulness of the uncertain climate we’re facing. Thank you!

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